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UK web hosting contracts will protect you against currency fluctuations. That's one key consideration. Other major factors when you ask the question "why should I buy UK web hosting?" will be UK support (both operating hours as well as language) as well as a potential SEO benefit of having UK hosting. If your website targets UK customers having your data centre in the UK sends a clear signal to search engines that the UK is where your site should be showing up in the rankings. Moreover if your customers / audience are in UK, your site will load up faster for them if you have UK hosting with no latency which can be an issue with e.g. US hosting plans.

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